ASSESSMENT OF FACEBOOK IN MANAGING ORIFLAME BRAND REPUTATION AND CRISES
- Project Research
- 1-5 Chapters
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- Abstract : Available
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- Recommended for : Student Researchers
- NGN 3000
Abstract
The research provides a conceptual and theoretical appraisal of the Assessment of Facebook in managing Oriflame brand reputation and Crises. As Facebook creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses and especially marketers it is essential to understand the power and influence of Facebook. It has been proved that many Nigerian firms lack the expertise and knowledge of communicating with consumers via this digital medium. Brand reputation in crisis, it analyses Facebook crisis and proffers the impact of Facebook in managing Oriflame brand reputation and Crises.
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